Pro tip: Consider breaking this list up and tackling it in separate sessions to ensure your team stays fresh.Ģ. Who are considered competitors? Only other system integrators (SIs)? How do you differente from competitors?.What are your key areas of deep expertise? What are key areas where additional expertise or mastery is needed?.Some examples of questions about your company: Are there solutions available today that could solve your customers' problems? Why haven't they been implemented yet?.What is the monetary implication of not meeting these needs?.Can you formulate the key unmet needs of your customers?.How well do you understand your customers' needs?.Some examples of questions about your customers: Set aside some time to unflinchingly go through a set of questions about your customers and company. Gather your leadership team: It is time for The Talk. When was the last time you really thought about your business model? What? You haven't? Or it was so long ago you think you might have been sporting an epic 70s 'stache or rocking a groovy pair of bell bottoms? With Q4 comfortably settling in-strategizing and budgeting season-there has never been a better time to grab a beverage, go dark, and really take some time to dig into what makes your business tick and how you are going to position it for success in 2020. It is important to periodically review your business model. As director of the Control System Integrators Association (CSIA), a not-for-profit, global trade association that seeks to advance the industry of control system integration, a major goal is to help members grow business.
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